<ul data-eligibleForWebStory="true"><li>Google Ads is an online advertising platform by Google, displaying ads across SERPs, websites, and YouTube.</li><li>Advertisers pay per click and can target specific audiences based on interests and location.</li><li>Google Ads operates through an auction system, where ad placement is based on bid amount and ad quality.</li><li>Steps include selecting campaign goals, type, keyword targeting, ad creation, budget setting, and monitoring.</li><li>Ad rank is determined by bid and ad quality; Google Ads offers various bidding strategies.</li><li>The auction factors in bid, ad quality, and expected impact for ad placement.</li><li>Benefits include immediate visibility, precise targeting, measurable ROI, and budget control.</li><li>Tips for success: use specific keywords, compelling ad copy, ad extensions, A/B testing, and good landing pages.</li><li>Common mistakes involve broad keywords, improper location targeting, lack of conversion tracking, and neglecting negative keywords.</li><li>Google Ads enables businesses to connect with potential customers at the right moment through strategic advertising.</li></ul>

What is Google Ads and How Does It Work?

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