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What Is Phishing and Why Does It Target Businesses?
- Phishing is a prevalent cyber threat to businesses, with 68% of data breaches involving human errors or social engineering.
- Cybercriminals adapt phishing strategies to bypass traditional security measures, utilizing AI-driven attacks for harder detection.
- Impersonating trusted sources, phishing attacks manipulate employees to compromise security.
- Businesses are prime targets due to valuable data, increased email interactions, and remote work vulnerabilities.
- Common tactics include email phishing, spear phishing, whaling attacks, smishing, and vishing.
- Recognizing phishing attempts involves identifying warning signs like suspicious addresses, urgency, and poor grammar.
- Prevention strategies include phishing simulations, advanced email security tools, multi-factor authentication, ongoing training, and verification protocols.
- AI-driven phishing attacks are growing, using machine learning to craft personalized emails and deepfakes to deceive employees.
- Countermeasures against AI-enhanced phishing involve AI-powered threat detection, robust verification processes, and continuous cybersecurity training.
- Proactive employee training and awareness, alongside advanced threat detection, are crucial for businesses to mitigate phishing risks.
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