<ul><li>Designers share their design philosophies and non-negotiable beliefs in the profession.</li><li>Pete Hawkins emphasizes the importance of unique, relevant ideas executed with artistry.</li><li>Leon-Anthony Smith focuses on making designs work efficiently for users.</li><li>Brigid McMullen stresses the significance of trust in client-designer relationships for powerful brand strategy.</li><li>Tassia Swulinska advocates for embracing mistakes and chaos in the creative process.</li><li>Bobby Burrage values simplicity in design to emphasize the core idea effectively.</li><li>Sarah Fairhurst believes that design should make life better and aims to create transformational and uplifting designs.</li><li>Richard Taylor underlines the importance of design thinking and the balance between craft and commercial objectives.</li><li>Lucy McKenzie highlights that aesthetics in design should evoke feelings and provoke emotional responses.</li><li>Lee Roberts prioritizes the guest experience in hospitality design, ensuring exemplary customer journeys.</li></ul>

What is the design hill you would die on?

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