<ul data-eligibleForWebStory="false"><li>AI influencers, computer-made characters designed to look, talk, and act like real people, are emerging in the digital world.</li><li>Zara Shatavari, India’s first AI influencer, involves deep storytelling, consistent design, and technical work to create her character.</li><li>Virtual influencers offer creative freedom without limitations of time, location, or logistics, unlike human influencers.</li><li>Challenges include lack of awareness about AI influencers and potential implications of blending virtual and real realms.</li></ul>

What it takes to build an AI influencer? One Indian creator breaks it down

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