Sasha Reiss and brothers Daniel and Josh Andrews launched Playground, a preschool software startup, leveraging their friendship and shared experiences.
Having met in high school and worked together at a family preschool, they combined their skills—technical knowledge and design expertise—to create a platform that manages registration, payroll, and attendance.
Part of a rising "friendpreneur" trend among Gen Z, they emphasize open communication, which enhances decision-making and idea generation. However, they also acknowledge challenges, like ensuring diverse hires and managing social commitments. Ultimately, they believe choosing the right friends to collaborate with is crucial for success.