The highly anticipated artificial-intelligence update to Siri, planned for the Worldwide Developers Conference, has been postponed indefinitely, leading to low investor expectations for the event.
Citi analysts highlighted the delay as a negative factor for Apple stock, potentially impacting full-year device sales. However, they remain positive about Apple's competitive positioning and user base for data optimization.
Despite the Siri update delay, Apple is expected to introduce a user interface redesign at WWDC, aiming for a more consistent and simpler experience similar to the OS for Vision Pro.
Citi reiterated a Buy rating and $240 price target on Apple stock, expressing confidence in Apple's ecosystem integration and future developments despite setbacks in AI efforts.