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What made Reddit's IPO successful? Business leaders share key strategies for launching into the public market.

  • Reddit recently made its successful debut on the public market, pricing its shares at the top of the expected valuation range.
  • Leaders recommend preparing for an IPO well in advance and tailoring the process to a company's needs.
  • Conducting mock earnings calls and practicing being a public company without actually being one can help in the transition.
  • Aligning stakeholders with the company's objectives and valuing transparency with employees are important factors in a successful IPO.

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