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What makes a sustainable workplace DEI strategy today?

  • As political rhetoric has turned to the topic of corporate DEI strategy, numerous high-profile companies have walked back their commitments in recent months. In response, many diversity heads are struggling, revealing the importance of focusing on areas in which they have the most impact and strategising effectively. Kari Mayfield, head of diversity, equity and inclusion at Ping Identity, is one such leader who has zeroed in on exposing young talent (including girls in elementary and middle school to STEM careers. The newly merged tech company does its research and regularly holds focus groups with employees, per Mayfield’s advice.
  • Mayfield has found that employees tend to be passionate and committed when it comes to DEI work. From her perspective, the current DEI landscape is focused much more on inclusion and belonging, rather than solely on diversity. That being said, diversity remains an important agenda item, as does investing in DEI initiatives. Employee feedback, a core component of creating a people strategy that works, is critical if such initiatives are to be effective and meet the needs of those working within the business.
  • Leadership buy-in and support remains as important as ever, as customers become increasingly aware of the importance of such initiatives and push the company to respond in a socially responsible way. As such, leaders must understand how commitment to inclusion and diversity is supporting local communities through DEI initiatives. Finally, Mayfield emphasizes the importance of being intentional about the DEI strategy an organization adopts and maintaining a daily focus on living out that commitment as a means to create a more comfortable, psychologically safe workplace.

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