<ul data-eligibleForWebStory="true"><li>Marketing in B2B2C industries like pettech blurs traditional B2B and B2C lines, focusing on offline trust and online sign-ups.</li><li>Lessons from Waggel's marketing strategies include aligning with gatekeepers, prioritizing trust over transactions, and multi-stakeholder narratives.</li><li>Understanding field insights before funnels, utilizing the JTBD framework, and treating partnerships like products are key elements in successful marketing.</li><li>Validating partnerships before scaling, building business models early, and the importance of ecosystem thinking are highlighted for growth in trust-driven industries.</li></ul>

What Pettech Taught Me About Marketing in B2B2C Industries (And What You Can Steal)

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