Meta could be forced to sell off Instagram and WhatsApp if it loses the FTC's lawsuit, as argued in the trial that kicked off this week with CEO Mark Zuckerberg as the first witness.
The FTC claims that Meta's acquisitions were part of an illegal scheme allowing it to dominate the 'personal social networking services' market as a monopoly, while Meta argues it competes with TikTok and YouTube in a larger, more competitive landscape.
Antitrust experts believe the FTC has a tough battle but a real chance at winning, with former FTC chair William Kovacic noting skepticism from the judge about the market definition.
Rebecca Allensworth views the case as a 'toss-up' hinging on Meta's market definition and monopoly power, while Peter Cohan predicts Meta will likely settle due to its significant market share in digital advertising.
Former FTC chair Lina Khan sees evidence of Meta's monopoly power in how it delivers ads to users, while commercial litigator Barry Barnett and technology policy expert Jennifer Huddleston raise points about market definition and competition.
Antitrust lawyer Kellie Lerner suggests the FTC's case has become more challenging over the decade since the acquisitions, while Mark Zuckerberg explained the purchase of Instagram as a way to avoid the uncertainty of developing new apps.