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What Startups Get Wrong About Go-to-Market Strategy
- The concept of go-to-market (GTM) strategy has been around since the early 2000s.
- GTM strategy is often just a rebranded version of marketing and lacks a structured approach.
- The real insights lie in understanding how markets adopt new ideas, not in trendy terminology.
- GTM strategy should involve talking to prospective customers and continuous iteration.
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