Despite controversy and criticism towards Tesla, the Swedish used car market, represented by Riddermark Bil, has reported increasing sales of Tesla vehicles.
Sales of Tesla Model 3 and Model Y are in high demand, while older versions of Model S and Model X have slightly lower popularity.
Data from Blocket shows that traffic to Tesla ads experienced a dip but has rebounded in January 2025, possibly due to customers seeking good deals on used Tesla vehicles.
The release of the new Tesla Model Y is expected to create even more demand, building upon the success of the previous version.