<ul data-eligibleForWebStory="false"><li>CJ Foods' approach in Australia focused on localisation and community integration over traditional strategies.</li><li>The company invested in local manufacturing, R&D, and engaged with Australian communities from inception.</li><li>Through sourcing local ingredients and community engagement, CJ Foods builds authentic brand relevance.</li><li>Australia serves as a laboratory for global innovation, informing product development for global operations.</li><li>CJ Foods' strategy emphasizes community engagement, leading to brand loyalty and competitive advantage.</li></ul>

What this Korean food boss figured out about winning Australia

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