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What U.S. Tariffs Have to Do with Your Marketing Budgets

  • U.S. tariffs are impacting marketing budgets in the Arab world and UAE, causing costs to rise and budgets to shrink.
  • Marketers are facing fluctuating budgets, cautious clients, and unpredictable ad performance.
  • Ad budgets are getting squeezed, leading to reduced marketing spend and a focus on immediate returns.
  • To navigate these challenges, marketers should rebuild their strategy around clarity, diversify platforms, and act as business partners to their clients.

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