U.S. tariffs are impacting marketing budgets in the Arab world and UAE, causing costs to rise and budgets to shrink.
Marketers are facing fluctuating budgets, cautious clients, and unpredictable ad performance.
Ad budgets are getting squeezed, leading to reduced marketing spend and a focus on immediate returns.
To navigate these challenges, marketers should rebuild their strategy around clarity, diversify platforms, and act as business partners to their clients.