<ul data-eligibleForWebStory="true"><li>Product design goes beyond engineering, impacting performance and consumer perception.</li><li>Product architecture is influenced by factors like firm prestige and customer sophistication.</li><li>Integral, slot, bus, and sectional are core archetypes defining product design interdependency.</li><li>Decisions about product architecture have strategic implications beyond traditional engineering focus.</li><li>Consumer perception of product design can differ from its actual engineering reality.</li><li>Consumer preferences and firm status play key roles in product architecture decisions.</li><li>High-status firms aim for perceived integral design even with bus or sectional engineering.</li><li>The study proposes strategic matrix for optimal product design based on firm status and consumer sophistication.</li><li>Insights from the research suggest the importance of forming alliances and leveraging status in product design.</li><li>Methodology involved qualitative research and data collection to uncover nuances in product architecture decisions.</li></ul>

What You See Isn't Always What You Get: The Hidden Strategy Behind Product Design

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