<ul data-eligibleForWebStory="false"><li>A LinkedIn survey highlights the importance of B2B content creation for decision-makers.</li><li>Multiple forms of content are reviewed by business leaders during lengthy purchase processes.</li><li>Content types like reports and short-term videos influence B2B buyers significantly.</li><li>Industry experts, analysts, and customers play crucial roles as content creators for buyers.</li><li>LinkedIn is a key platform for B2B content, with video being preferred by many buyers.</li></ul>

What Your Accounts Need To Know About B2B Content Creation

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