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What Your Accounts Need To Know About B2B Content Creation

  • A LinkedIn survey highlights the importance of B2B content creation for decision-makers.
  • Multiple forms of content are reviewed by business leaders during lengthy purchase processes.
  • Content types like reports and short-term videos influence B2B buyers significantly.
  • Industry experts, analysts, and customers play crucial roles as content creators for buyers.
  • LinkedIn is a key platform for B2B content, with video being preferred by many buyers.

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