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Whatnot Raises $265 Million to Bring Live Shopping Mainstream

  • Live shopping marketplace Whatnot has raised $265 million in a Series E funding round.
  • The funding round, led by Greycroft, DST Global, and Avra, brings Whatnot's valuation to $4.97 billion.
  • The capital will be used to promote the mainstreaming of livestream selling and expand into new markets, categories, and geographies.
  • Whatnot hosts over 175,000 hours of livestreams each week and has seen significant growth in new sellers, first-time buyers, and sales volume.

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