<ul><li>March Madness is not just about the excitement on the court, but also a billion-dollar business.</li><li>The tournament involves billion-dollar TV deals and provides an economic boost for host cities.</li><li>Sports management expert, Michelle Brimecombe, discusses the financial mechanisms and economic impact of March Madness.</li><li>The NCAA's March Madness tournament has become a high-stakes business arena for networks, advertisers, and sponsors.</li></ul>

What’s behind the billon-dollar business of March Madness?

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