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Image Credit: UX Design

What’s happened to Spotify Wrapped?

  • This year marks ten years of Spotify Wrapped.
  • Since it began, Wrapped has paved the way for end-of-year summaries in top products like Duolingo, Strava, Monzo, Twitch, Apple Music, Depop, and Reddit.
  • The campaign drove 60 million shares of their graphics in 2021 and saw 120 million users engaging with the feature in 2022.
  • Wrapped used to be fun, creative, and cool with unique features like Genre Burger, Listening Personality, and Audio Auras.

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