Since it began, Wrapped has paved the way for end-of-year summaries in top products like Duolingo, Strava, Monzo, Twitch, Apple Music, Depop, and Reddit.
The campaign drove 60 million shares of their graphics in 2021 and saw 120 million users engaging with the feature in 2022.
Wrapped used to be fun, creative, and cool with unique features like Genre Burger, Listening Personality, and Audio Auras.