<ul data-eligibleForWebStory="true"><li>Veriam simplifies identity management by combining access control and subscription management into one tool for SaaS companies and organizations.</li><li>The name 'Veriam' is a blend of 'Verify' and 'IAM' (Identity and Access Management), reflecting simplicity and clarity in naming and product design.</li><li>Veriam's mission is to streamline access and subscription management, providing a tool for verifying users and enforcing their access rights and plans.</li><li>The company took a thoughtful approach in selecting the name, ensuring alignment with their mission and values, and chose getveriam.com as their domain.</li><li>Trademarking the brand was a process that went smoothly in Europe but had complexities in the US, with registration still ongoing.</li><li>Despite potential future product expansions, the founder affirms that Veriam's focus on identity and access will remain, making a rebrand unlikely.</li><li>A strong name can aid in brand positioning and recognition, but the core value delivered by the product is essential for sustained success.</li></ul>

What’s in a name: From verify to IAM – how Veriam simplified its identity with intent

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