<ul><li>London-based company Ooodles is reshaping IT procurement for SMEs with a flexible Pay-As-You-Go model.</li><li>Founded by Leonardo Poggiali and Kannan Reghu, Ooodles aims to make IT hassle-free for SMEs.</li><li>The name 'Ooodles' reflects abundance, flexibility, and a sense of freedom in IT procurement.</li><li>The three 'oOo's in the name signify the 'oooh' moment customers experience when realizing the seamless process of IT procurement.</li></ul>

What’s in the name: The Ooo factor that sets Ooodles apart in IT procurement

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