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What’s Your End-of-Year Strategy for Planned Gifts of Assets?
- Year-end gift of assets planning is essential for non-profit organizations, universities, and foundations.
- Donor-advised funds (DAF) work well in transferring ownership in assets for a complete deduction in that calendar year.
- It is crucial to communicate about possible year-end gifts of assets throughout the year and provide as much planning to donors as possible when non-profit organizations like universities and foundations are concerned.
- Listen actively to your donors to find relevant opportunities for the discussion of end-of-year gifts.
- If a donor indicates they are thinking of liquidating an appreciated asset, ask for help from an expert in asset-based giving.
- Remind your prospects and donors about your legacy society’s perks and long-term benefits.
- Promote your legacy society via email, website, events, direct mail, social media, and other methods.
- Review the idea of bunching, an intentional plan to maximize gifts into one tax year.
- This should be a well-crafted strategy to inspire donors to consider transformational giving executives of planned giving departments or designated planned giving officers' training is required to execute the same.
- Now is the time to learn more about year-end strategic planning.
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