<ul><li>Meta-owned messaging platform WhatsApp has rolled out a new category for international one-time passwords (OTPs), with increased pricing in India.</li><li>The new pricing for international OTPs is 20 times higher, but still half of what enterprises pay for traditional SMS services.</li><li>This move will impact international companies like Amazon, Google, and Microsoft, which have been using WhatsApp for cost-effective communication in India.</li><li>The enterprise messaging market in India is valued at over INR 7600 Cr, with the OTT business messaging traffic predicted to reach 24.2 Bn messages in 2028.</li></ul>

WhatsApp Hikes International OTP Charges: Will Amazon, Google And Microsoft Pay More In India?

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