<ul data-eligibleForWebStory="true"><li>WhatsApp will start showing ads on the Status screen resembling Instagram's Stories.</li><li>Ads will be shown based on users' country, city, language, and channels they follow, using non-personally identifiable data.</li><li>Meta, WhatsApp's parent company, clarified that personally identifiable data like phone numbers won't be used for targeted ads.</li><li>Companies and users can promote their Channels in the discovery section, and select creators and businesses can offer subscription-based exclusive updates.</li><li>Meta mentioned that over 1.5 billion people use Status and Channels per day.</li><li>WhatsApp has previously earned revenue through WhatsApp Business and click-to-WhatsApp ads.</li><li>The company noted that new ad features are the next step in enhancing revenue streams.</li><li>Alice Newton Rex, VP of product at WhatsApp, mentioned that the ads are a natural evolution for the platform.</li><li>WhatsApp announced that ads and new features will be introduced globally in the following months.</li></ul>

WhatsApp is adding ads to the Status screen

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