<ul data-eligibleForWebStory="true"><li>WhatsApp is set to introduce ads on the status screen globally in the coming months.</li><li>Businesses will have the option to select a WhatsApp status for ads as part of Meta campaigns.</li><li>The global launch will happen gradually over the next few months.</li><li>Personal messages, calls, and statuses on WhatsApp will remain end-to-end encrypted.</li><li>Businesses can now place ads on WhatsApp through an auction system.</li><li>Meta mentioned that over 1.5 billion people use Status and Channels on WhatsApp daily.</li><li>WhatsApp will use location data, user interactions, and preferences to display ads in the Updates tab.</li><li>The platform will introduce channel subscriptions for exclusive content at a monthly fee.</li><li>WhatsApp plans to expand channel subscriptions to more partners over time.</li><li>Channel admins can set monthly fees for exclusive content within a certain range.</li><li>Promoted channels will allow users to discover new channels of interest.</li><li>WhatsApp will facilitate payments for channel subscriptions through app stores.</li></ul>

WhatsApp to roll out ads and paid subscriptions on status screen and channels in next few months

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