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WhatsApp Unveils first major Ad Features
- WhatsApp is introducing its largest advertising features targeting the 'Updates' tab.
- The ads will focus on 'Channels' and 'Status' features used by 1.5 billion daily users.
- This move signifies WhatsApp's significant monetization shift compared to Facebook and Instagram.
- New offerings include ads in Status updates, Promoted Channels, and Paid Channel Subscriptions.
- Personal conversations will remain encrypted and unaffected by the ads.
- User data for ads will be minimal, focusing on location, device language, tab activity, etc.
- WhatsApp users can disable the Updates tab if preferred.
- Industry experts praise the non-intrusive ad integration while cautioning on user trust.
- The phased rollout of ad features will take place over the coming months.
- Meta aims to leverage WhatsApp's vast user base for monetization, respecting user privacy.
- WhatsApp's co-founders were historically against ad-based revenue models.
- Meta is careful in transitioning WhatsApp to a revenue-generating platform.
- The ads aim to be non-intrusive, fitting naturally within the app interface.
- Meta emphasizes slow deployment of ads to ensure a smooth transition.
- The introduction of ads signifies WhatsApp's evolution into a monetized platform.
- Mixed industry reactions exist on the impact of ads on user trust and experience.
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