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WhatsApp will soon limit number of broadcast messages users and businesses can send

  • WhatsApp will limit the number of broadcast messages individual users and businesses can send to curb spam on the app.
  • The company will test limits on individual broadcast messages, with a monthly limit on the number of broadcasts. For individual users, Status updates or channels can be used for sending more messages to a large number of people.
  • WhatsApp Business accounts will soon have guardrails around broadcast messages, with the introduction of a paid version of the feature. New customized broadcast messages and the ability to schedule messages will be tested for product updates or holiday sales.
  • The changes in broadcast messaging aim to reduce spam in user inboxes and provide new revenue sources for Meta.

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