WhatsApp will limit the number of broadcast messages individual users and businesses can send to curb spam on the app.
The company will test limits on individual broadcast messages, with a monthly limit on the number of broadcasts. For individual users, Status updates or channels can be used for sending more messages to a large number of people.
WhatsApp Business accounts will soon have guardrails around broadcast messages, with the introduction of a paid version of the feature. New customized broadcast messages and the ability to schedule messages will be tested for product updates or holiday sales.
The changes in broadcast messaging aim to reduce spam in user inboxes and provide new revenue sources for Meta.