<ul data-eligibleForWebStory="true"><li>WhatsApp, known for its ad-free messaging approach, is now introducing ads within the app despite earlier commitments.</li><li>Meta, WhatsApp's parent company, plans to place ads in the 'Update' tab, featuring sponsored status updates from businesses.</li><li>The ads will be integrated into WhatsApp's status feature, where users can share disappearing photos, videos, and messages.</li><li>Meta assures that personal messages, calls, and statuses will remain encrypted and not utilized for ad targeting.</li><li>Meta generated over $160 billion in ad revenue from Facebook and Instagram in 2024, hinting at a possible increase in ads on WhatsApp.</li></ul>

WhatsApp’s rollout of ads will change the app forever

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