<ul><li>User/customer research impact in product development is evident during intensive share-out meetings where customer insights are presented.</li><li>These meetings act as significant endpoints to research studies, sparking collaborative planning and generating new ideas.</li><li>During impactful share-outs, discussions about next steps flow naturally, and leaders may need to align their current notions with new insights.</li><li>Decision makers sometimes struggle to recall insights from past research, leading them to reach out for more information to support strategic decisions.</li></ul>

When does research impact happen in product planning?

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