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When Pinterest needs new AI tools, employees can have a part in creating them
- Pinterest's Makeathon encourages employees to come up with ideas for new AI tools to address concerns about AI impacts on jobs, creativity, and ethics.
- The company's annual Makeathon is focused on ground-up innovation, enabling employees to showcase working proof of concepts for new innovations at a faster rate.
- Makeathon is Pinterest's version of a hackathon designed to spark new ideas, increase employee engagement, and foster collaboration among teams.
- Employees at Pinterest participate in hackathons to quickly develop new AI tools, with a mini-hackathon leading to the creation of an internal chatbot tool.
- Teams at Pinterest collaborate across departments during Makeathon to pitch ideas, with support from 'hack doctors' specialized in areas like engineering and design.
- Makeathon projects at Pinterest are presented through video pitches, allowing colleagues up to executives to watch and vote on ideas for funding.
- In one Makeathon instance, a sales employee's idea led to the development of an AI document finder tool that accesses internal documents and answers questions.
- Makeathon also encourages employees to generate useful AI prompts, promoting employee engagement with AI tools and leading to improved processes.
- Around 96% of Pinterest's engineering team uses generative AI every month, with 78% reporting time savings from using internal AI tools.
- Pinterest's approach of involving employees in the development of AI tools has generated positive feedback, focusing on creating value rather than imposing tool adoption.
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