<ul data-eligibleForWebStory="true"><li>This article simplifies UX research method selection by mapping 20 methods across attitude vs. behavior, qualitative vs. quantitative, and product context.</li><li>Using the right combination of UX research methods leads to deeper insights and better products.</li><li>Christian Rohrer proposes a framework to understand when to apply different UX research techniques based on a three-dimensional approach.</li><li>Qualitative methods uncover the 'why' behind behavior, while quantitative methods measure the 'how much' or 'how many.'</li><li>The context in which research is conducted can impact the realism of user behavior but may be harder to control.</li><li>The right UX research method depends on the timing in the product lifecycle.</li><li>Many UX methods require human judgment alongside scientific practices for optimal implementation.</li><li>A good UX research strategy focuses on making smart trade-offs to build user-centered, data-informed products.</li></ul>

When to Use Which UX Research Method: A Complete Guide for Designers and Product Teams

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