<ul><li>After experiencing a decline in growth with their Figma form plugin, the team questioned their niche and potential demand.</li><li>They decided to pivot and conducted tests to determine potential problem statements and validate hypotheses.</li><li>The team found that "Forms that build themselves" resonated strongly, especially among customer success managers (CSMs).</li><li>Armed with this insight, they built an AI-powered tool to solve the problem of crafting effective and relevant questions for forms.</li></ul>

When Your Niche Is Too Niche: How We Went from Figma Plugin to AI Forms

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