<ul data-eligibleForWebStory="false"><li>Many business owners tend to underestimate their audience's buying power by pricing their products too low based on their own sense of what is reasonable.</li><li>This bias leads to low-margin products that require constant efforts to find cheaper traffic, as well as recruiting users similar to themselves who also perceive the prices as expensive.</li><li>People have varying perceptions of the cost of products and services, and the concept of money as energy suggests that individuals will only trade their money for something they believe is worth more than what they gave up.</li><li>Effective pricing strategies involve considering the energy cost of the target audience, avoiding pricing traps, understanding customer acquisition costs, and leveraging subconscious triggers to enhance perceived value.</li></ul>

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