Chrysler is tapping into the popularity of The Elf on the Shelf by suggesting spots to hide the Scout Elf in its Pacifica and Pacifica Hybrid minivans.
Chrysler's suggestions include having the elf hide gifts in the second-row storage bin and cleaning up crumbs with the third-row vacuum.
Social media channels will feature The Elf on the Shelf-inspired content, including Instagram stories and polls for fans to suggest new hiding spots.
Some additional ideas for hiding spots include placing the elf in a wrapped box for a less fortunate child or on a tree trunk at a Christmas tree farm.