Third-party sellers on Amazon are reportedly sitting out or reducing offerings for this year's Prime Day due to White House tariffs and uncertainty over the impact.
The tariffs, particularly affecting sellers sourcing products from China, have led to concerns over increased costs and lower profits.
While Amazon is expected to fare well with its own products, there are more affordable options for consumers, such as Walmart, Costco, and Sam's Club, which offer similar services.
As the economy faces uncertainties, consumers may be shifting their priorities towards essential purchases, potentially impacting the success of Prime Day.