Product management has its origins dating back to 1931 when Neil McElroy introduced the concept of 'Brand Men' at Procter & Gamble.
The role of product managers involves tracking sales, managing advertising, and conducting field testing with customers, focusing on customer-centric decision-making.
This concept was later adopted by companies like Hewlett-Packard (HP) and Toyota, with a focus on maintaining continuous improvement and close connection to customers for successful growth.
Toyota pioneered principles like Kaizen (continuous improvement) and Genchi Genbutsu (going to the source for facts) in parallel with the development of product management practices.