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Who Are Product Managers and What Do They Do

  • Product management has its origins dating back to 1931 when Neil McElroy introduced the concept of 'Brand Men' at Procter & Gamble.
  • The role of product managers involves tracking sales, managing advertising, and conducting field testing with customers, focusing on customer-centric decision-making.
  • This concept was later adopted by companies like Hewlett-Packard (HP) and Toyota, with a focus on maintaining continuous improvement and close connection to customers for successful growth.
  • Toyota pioneered principles like Kaizen (continuous improvement) and Genchi Genbutsu (going to the source for facts) in parallel with the development of product management practices.

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