Modern cars are data-hungry devices collecting various types of data from drivers, raising concerns over ownership.
Automotive data ownership is a grey area with regulations like GDPR and CPRA providing rights to drivers but automakers having broad control in practice.
Lack of clear data governance in automotive industry leads to real-world risks and implications especially with autonomous vehicles.
Platforms like GoSeqr aim to enable responsible and transparent automotive data practices, shifting the focus from data extraction to data stewardship.
Real data ownership should lie with the drivers, allowing them to stay informed, provide clear consent, and revoke access when necessary.
The automotive industry needs to shift towards data stewardship to build trust, earn loyalty, and achieve market leadership.
The debate over driving data ownership will shape the future of mobility as tech companies and carmakers converge.
Visit GoSeqr to explore how companies can empower drivers in controlling their data while fostering innovation.