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Whole Foods Courts New Customers With Smaller-Footprint ‘Daily Shop’

  • Whole Foods Market opens its first Daily Shop mini-market on Manhattan’s Upper East Side.
  • The 9,100-square foot store is around one-fourth the size of a standard Whole Foods.
  • Daily Shop stores are part of a larger effort to cater to fill-in shoppers who make frequent trips but purchase fewer items.
  • The format of the stores is designed to counter cult-favorite grocer Trader Joe’s limited assortment.

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