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Whoop! or How to gamify training — $3.6 billion product playbook

  • Whoop is a high-end fitness tracker that helps athletes understand their body’s performance.
  • It costs $30 monthly and provides detailed insights about exercise strain, recovery, and overall health using AI.
  • The main difference with Oura Ring is the depth of insight — Whoop provides the most detailed analysis.
  • Whoop's value lies in how they translate physiological metrics into actionable recommendations.

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