<ul><li>Google introduces an upgrade to My Ad Center, allowing users to see the companies behind advertising on Google Search.</li><li>A new "funded by" section has been added to clearly communicate the source of ad funding.</li><li>Transparency in advertising is crucial in the modern world, as ads are prevalent; Google's upgrade aims to make users more ad-savvy.</li><li>The upgrade helps users recognize when claims are misleading and understand why they are shown certain ads.</li></ul>

Who’s paying for that Google ad? Search upgrades My Ad Center to reveal source of ad funding

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