Many product teams waste time building features that do not provide value to users, leading to inefficiency and a drain on resources.
The focus on the 'Feature Factory' model, measuring progress by the number of features delivered, hinders true problem-solving and innovation.
The article advocates for a shift towards becoming an Outcome-Driven Team, prioritizing problem-solving over feature implementation.
Failure to make this shift can result in not just wasted resources, but also the decline and potential demise of a company's competitive position and future prospects.