<ul data-eligibleForWebStory="false"><li>Apple is reportedly considering acquiring Perplexity AI, a startup valued at around $14 billion, to enhance its AI capabilities, with potential costs exceeding $30 billion.</li><li>The acquisition would be Apple's largest to date, aimed at strengthening Siri and reducing reliance on partnerships in the competitive AI field.</li><li>Perplexity's conversational AI and search technology could provide Apple with a transformative addition to its ecosystem, but no formal offer has been made yet.</li><li>Gene Munster highlights the strategic alignment of Apple and Perplexity and the benefits like integration with existing AI models and enhancing web browsing and search experiences.</li></ul>

Why acquiring Perplexity would be a smart move for Apple

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