<ul data-eligibleForWebStory="false"><li>AI is disrupting the media industry and could lead to lower content costs for companies like Amazon Prime Video.</li><li>Amazon, YouTube, and Netflix are expected to benefit from this shift, according to Morgan Stanley.</li><li>While YouTube and Netflix are well-positioned in the streaming wars, Amazon Prime Video is projected to save billions in programming costs by utilizing AI.</li><li>The rise in sports rights costs could impact traditional media companies more than tech giants like Netflix and Amazon.</li></ul>

Why Amazon Prime Video is a sleeping giant as AI upends the streaming wars

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