<ul data-eligibleForWebStory="true"><li>Apple, Amazon, and Google are investing in building their own processors like M-series chips, Graviton processors, and Tensor chips respectively.</li><li>These companies are moving away from traditional chipmakers such as Intel, AMD, and Qualcomm to focus on custom silicon for strategic reasons.</li><li>Custom chips, like Tensor chips in Google Pixel phones, are highly specialized for tasks like machine learning, live translation, and real-time transcription, giving these companies an edge in the AI field.</li><li>By developing their own processors, these companies can optimize performance, enhance security by incorporating it into the hardware, and gain control over how sensitive data is handled.</li></ul>

Why Apple, Amazon & Google Are Building Their Own Processors

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