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Why Apple Still Hasn’t Cracked AI
- Apple's Siri upgrade was initially aimed for April 2025 but faced setbacks with features not functioning during beta testing.
- Steve Jobs' influence at Apple hindered the prioritization of customer-driven search functionalities on iPhones.
- Technical challenges arose as Apple had to split Siri's infrastructure, causing integration issues and delays.
- Rockwell advocated for a more capable Siri, emphasizing its importance in user experience.
- Apple faced difficulties integrating new AI features and had discussions over the selection of virtual assistants on its devices.
- Institutional capabilities at Apple are questioned regarding their ability to fix the AI predicament.
- There are discussions within Apple to enhance Siri to compete with ChatGPT and expand its internet data synthesis abilities.
- Apple plans to introduce artificial intelligence models via an SDK in iOS 19 for developers to utilize in their apps.
- Upcoming enhancements include AI-optimized battery management and Google Gemini integration as a ChatGPT alternative for Siri.
- Apple is set to introduce new Apple Intelligence features and improve existing capabilities at WWDC 2025.
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