Searches for the word 'Bitcoin' hit a 1-year low, while memecoins gained popularity according to Google's data.Memecoins have become a lucrative part of the cryptocurrency market, offering potential for high short-term returns.Solana ecosystem is driving the popularity of memecoins, with over 400,000 new tokens created on the platform in the last month.Investing in memecoins is seen as risky and speculative, lacking underlying utility like Bitcoin and other major cryptocurrencies.