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Why Big Companies Fail at Failing

  • In early-stage startups, failure is seen as a survival strategy where bad ideas are killed early to focus on the right ones.
  • In contrast, in large corporations, failure is often treated as shameful, leading to time and resources being wasted on the wrong projects.
  • Successful companies should be able to pivot and change course based on new information, as opposed to just focusing on delivering something.
  • It's emphasized that positive failure is a necessity as it allows for quicker identification of what works and protects resources and people from wasted time and energy.

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