<ul><li>When left unaddressed, the C-sicknesses threaten a brand's performance and reputation</li><li>Clarity and consistency are crucial for cutting through the noise and competing in the market</li><li>Ignoring the C-sicknesses can lead to PR crises and alienation of consumers</li><li>By prioritizing clarity, consistency, and alignment with customers' needs, brands can build long-term success</li></ul>

Why Brands Breakdown: How the 4 C-Sicknesses are Killing Your Success (And How to Fight Back!)

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