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Bloomberg Quint

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Why Britannia May Foray Into The Savoury Snacks Segment

  • Britannia Industries is actively exploring entry into the savoury snacks segment.
  • The potential venture would mark a shift in Britannia's portfolio strategy, aligning with the trend of diversification in the industry.
  • The company aims to expand its product range and strengthen its position in the competitive FMCG landscape.
  • Slowing demand and inflationary cost pressures have squeezed Britannia's margins, making the snacking industry an attractive opportunity for growth and balancing out the pressures faced in its core biscuit segment.

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