Britannia Industries is actively exploring entry into the savoury snacks segment.
The potential venture would mark a shift in Britannia's portfolio strategy, aligning with the trend of diversification in the industry.
The company aims to expand its product range and strengthen its position in the competitive FMCG landscape.
Slowing demand and inflationary cost pressures have squeezed Britannia's margins, making the snacking industry an attractive opportunity for growth and balancing out the pressures faced in its core biscuit segment.