<ul data-eligibleForWebStory="false"><li>Business value is a subjective concept that varies depending on who is involved in decision-making.</li><li>The belief in business value is a story that people tell themselves about what will be important, and it can differ from person to person.</li><li>Factors like competing stakeholder views, estimation bias, and politics contribute to the subjectivity of business value.</li><li>It is essential to acknowledge and discuss the subjective assumptions about business value to make informed decisions collectively.</li></ul>

Why Business Value Is a Lie

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